Tag Heuer

TAG Heuer

TAG Heuer has been a proponent of the avant-garde since 1860. Rich in history, the manufacturer has consistently redefined boundaries and broken the rules to create fascinating luxury watches characterised by the true spirit of Formula 1 and outstanding performance. The brand has exerted a defining influence on the history of watch-making, in particular in the field of chronographs of unsurpassed mechanical precision. Today, TAG Heuer is the only watch brand to successfully communicate in four different worlds: art, lifestyle, sport and tradition. Their slogan #DontCrackUnderPressure is more than just an expression – it is representative of a whole attitude to life.