Information on the disposal of batteries, rechargeable batteries and electrical goods can be found here: Information on delivery and returns

With The Serif, Samsung has successfully created a true alternative to classical TV concepts. It fits elegantly in any room, becoming a true highlight. Thanks to the included feet, you can position it according to your wishes. And you can quickly connect your mobile devices to the TV via NFC and Apple AirPlay® 2.

Quantum Dot and Adaptive Picture

The Serif is equipped with the pioneering Quantum Dot technology. This means it has impressive 100% colour volumes at all brightness levels. Adaptive Picture adjusts the image automatically to the environment. A magical effect.


  • Size (W x H x D): 125.5 x 123.7 x 48.3 cm
  • Weight: 27.2 kg
  • Colour: Cloud White


  • Serif Design by Bouroullec
  • Characteristic feet
  • Allowing flexible positioning in the room
  • Quantum 4 K processor
  • 100% colour volume
  • Quantum HDR
  • HDR 10+
  • Integrated NFC
  • 4-channel speaker system
  • Output: 40 W RMS
  • Adaptive Picture and Adaptive Sound
  • Ambient Mode
  • Integrated voice assistants (Alexa, Bixby)
  • 4x HDMI
  • 2x USB
  • Digital audio output (optical)
  • Antenna input
  • CI+ Slot
  • WLAN
  • IPv6 support
  • HDMI Quick Switch
  • Anynet+ (HDMI-CEC)
  • iF World Design Guide: Design Award 2020 (Discipline: Product)*

Included in delivery

  • Samsung The Serif TV
  • Smart Remote (white)
  • Feet
  • Batteries
  • Power cable

Note: actual availability of music and voice services subject to change. A local home network (WLAN) and internet access are required.

For more information on the award, go to