Fitbit

Fitbit is an American company founded in 2007 with the idea that fitness wasn't just about time in the gym.

It's about every day, every hour, every minute. To this end, Fitbit has developed motivating products with unbeatable technology that are intended to motivate people around the world to move more and to track their health and fitness in everyday life. From the first product, a pedometer that was worn on pants, to today's product family that has something for everyone ready: Fitbit tracks all aspects of the day such as activity, exercise, diet, weight and sleep to help users get fit, stay motivated and show how even small steps can have a big impact.