Explore the success story of Lufthansa over the past century. In the book "Lufthansa - Die ersten 100 Jahre" (Lufthansa - The First 100 Years), Hartmut Berghoff and Manfred Grieger from the University of Göttingen, together with Jörg Lesczenski, trace the development of Lufthansa from its founding in 1926 to the present day. Beginning with the pioneering spirit of the early years, this book examines Lufthansa's role during the National Socialist period, its post-war recovery after the Second World War, and its rise to become a global aviation player. This comprehensive account is based on numerous sources evaluated for the first time, as well as internal company documents. Alongside economic, political and technical contexts, this book also explores Lufthansa's brand identity, which has been shaped to a significant extent by innovative design. Spanning just under 400 pages, this volume includes numerous illustrations, rare photos from the corporate archive and images depicting iconic vintage advertising materials.
